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The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touch points. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

At the Digiday Publishing Summit Japan in February 2017, we will discuss how to not just survive, but thrive and expand in a new era of digital publishing. It is not just about adjusting your business to a digital environment -- it is about exploring and reforming the digital publishing world together.

Audiences consume most of their content across their favorite platforms, and publishers are clamoring for their attention. But even with huge viewership, they struggle with turning it into revenue. At the Digiday Publishing Summit in Lisbon, top publishers and digital natives will discuss how they leverage platforms for profit.

The Native Advertising Masterclass will show senior brand management and technical leads how to develop best in class native advertising campaigns and strategies. The Masterclass will explore key themes around content creation, content distribution via native ad campaigns and formats and campaign analytics.

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

Over the years, DIS has established a reputation as the premium international media innovation event in Europe for publishers, marketeers and technologists to discus innovation in and/or affecting the media industry.

Facebook and Google are now attracting up to 85 percent of new ad spending. At the same time, these platforms and others like Snapchat have become media outlets of their own. For publishers, the question isn’t whether to publish on platforms, but how to do so in a profitable, sustainable way that allows them to retain overall control of their strategies. The Digiday Publishing Summit will convene top publishers to discuss the challenges of publishing in the platform era.

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touch points. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

Digiday Brand summit is where brand marketers connect.

The Millennial 20/20 Summits focus on a unique time in the industry, where large and small businesses are dealing with a more-complex and ever-evolving consumer demands that require them to think of innovation, disruption and technology as key components of their future. The way the consumer wants to shop, interact with brands, consume content and make payments are evolving and Millennial 20/20 aims to address this like no other event series has done before through a curated experience of multiple conference stages, immersive and experiential showcases and organised networking experiences.

Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover.